Statistics indicate that apps in the medical category have seen the greatest increase in usage over the past couple of months.
Survey conducted by detection tower App Intelligence shows that the medical category saw a 102% increase in app usage at CAGR. The number of monthly active users nearly doubled across major medical-related apps. The 2nd category was related to the navigations which saw a considerably small increase in use compared to the medical category. Other candidates saw similar margins in the chart which also contained Travel, Business, Shopping, Finance and Education categories. Travel saw a global increase of 19%, while business increased by 15%, shopping by 14%, finance by 15% and education by 13%. Education was surprisingly low given that many platforms used online learning and education apps.
The medical apps insurrection can only be due to the pandemic which should have necessitated the use of COVID-related apps such as PeduliLindungi, COOV and Conecte SUS. These are all apps that contain information regarding COVID or anything related to it.
Other categories may have acquired some form of influence due to other factors. As browsing and traveling gain more and more users as the pandemic situation becomes less devastating in various countries. It’s safe to assume that people are starting to look to go on trips and travel around the world as the COVID situation deteriorates. There is also mention of mobile games whose usage is declining.
As with mobile games, there was no increase in weather, news and lifestyle usage. At this point, we can’t tell where the trends are going. These are results for the year 2022 and before compared to the previous year, but we don’t know what next year has in store for us in terms of usage trends in different categories.